Redacción basada en HTML
Publicado el por Alejandro Mut
El proceso habitual de desarrollo web implica (a grandes rasgos) la creación de una estructura del sitio, generando la arquitectura, dándole forma a la diagramación en determinado diseño, codificando el XHTML / CSS y su integración en cualquiera que sea la plataforma o programación que se necesite.
Esto pone al HTML muy al final de la línea de montaje que, en teoría, no tiene nada de malo en ello.
Sin embargo, es posible que no se aproveche plenamente lo que HTML (refiriéndonos a HTML semántico) tiene para ofrecer en cuanto a estructura de contenidos y el sentido de las palabras, títulos y viñetas. Los redactores no siempre son tan claros y estructurados como deberían ser, y a menudo utilizan herramientas equivocadas para presentar su producto (por ejemplo, Word). Esto tiene que ser interpretado más tarde por un diseñador que dará forma a las cosas en lo que ella o él cree que mejor respeta la jerarquía y relevancia de contenidos. Por último, este diseño será una vez más, reinterpretado por el codificador que -por lo general en forma apresurada- asignará las etiquetas HTML que mejor parezcan adaptarse a cada elemento de diseño.
Esto no tiene sentido.
HTML es un lenguaje sencillo de aprender y aplicar. Si tuviéramos redactores y arquitectos de información que trabajaran directamente en HTML (no entre en pánico! me refiero claro a HTML simple, no scripts, programación, CSS o diseño) utilizando codificación estrictamente semántica, muy probablemente logremos un producto más claro y usable, así como un proceso de desarrollo sin fisuras. La necesidad de asignar una etiqueta a cada elemento nos obliga a mejorar la estructura y el formato de contenidos. En lugar de sólo asignar un ambiguo formato 12 puntos-negrita a una frase en un documento de Word, estamos diciendo: "¡Oye! Se trata de un título de tercer nivel, no puede usted ver la etiqueta <H3>? "O un simple <HR /> puede decirle al diseñador:" ok, esta área termina aquí, esto podría ser el encabezado de la página o la columna izquierda de navegación. "
Además, usted tiene la ventaja de poder crear maquetas bastante funcionales de un sitio o aplicación, simplemente vinculando páginas estáticas que se asemejen a la mecánica final del sistema.
Esto no se trata, de ninguna manera, de la única forma de encarar la redacción web y la arquitectura del sitio, pero puede ser un método que vale la pena intentar si su equipo se adapta y se siente cómodo con ella.
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